Article: Lashes By India.. How It All Started
Lashes By India.. How It All Started
Hello! Im India, and i'm a mum to 2 little boys who are my focus to keep going everyday and build my business to its fullest! i am also a autism mummy to my youngest boy and work around him as much as i can. i love animals i'm a huge dog person and love being able to support my family doing what i love!
so lets get into how this all started...
LBI Lash Artistry was founded by Lashes By India in 2019 after being in the industry for multiple years as a lash artist and educator.
After a while of creating lash sets i realised that there was a inconsistency with the products i was using from a variety of brands within the UK. I then decided that i wanted to create products to make lashing easier & more enjoyable as i know from experience that when products work well you enjoy your job more and can create better work.
I then made it my mission to go through all of the tasks needed to source high quality lash supplies that i knew other lash artists would love as much as i did.
I sampled hundreds of different manufacturers and trialed everything myself to know exactly how these products worked and what they looked like once my clients returned for infill appointments. I was looking for great retention, super soft & dark lash trays but also ones that did not lose their curl over time. I needed adhesive that had a wide temp & humidity range along with not running up and closing up my lash fans...
Over the course of a year i had gone through so many samples i lost count but eventually found all my amazing products i knew would make my brand stand out from the rest. These products never failed me and also grew my client base tremendously! this was due to the lashes being lightweight but super dark and soft on my clients eyes and my retention boosted so much my clients couldn't believe how well their lashes were lasting! and it was all because of the hard work id put in to sourcing all of our LBI products..
Over the years since 2019 our brand has continued to grow beyond our expectations and we have thousands of customers worldwide that love our products and continue to re order!
I also own a accredited lash training academy so i can teach my passion and pass on my years of knowledge to others that want to be the best they can be!
I hope you give our brand the chance it deserves in your lash career because I know these products will improve your lash business and help you create the most stunning lash sets you've always dreamt of..
From one lash artist to another... thank you for reading and i wish you all the luck and success in the world!
India x